Legal and ethical considerations in my final pitch

Evaluation

SWOT of initial ideas

TV Advert

 

Shooting script

 

Shot No.	Location	Shot type	Angle	Movement	Duration	Sound notes	Description of Action & Character Notes	Graphics & Supers	Location & prop notes
1	Park	Close up	straight	Tripod	00:05	Sounds of the basketball and heavy breathing from frustration	Girl playing with the basketball	4k resolution	Basketball
2	Park	Close up	Straight	Tripod	00:10	Sounds of the basketball and heavy breathing from frustration	Girl makes the shot and misses	4k resolution	Basketball
3	Park	Mid shot	Straight	Tripod	00:15	Huffing in irritation Opening of drink	The girl takes a seat and takes a drink	4k resolution	Basketball and drink
4	Park	Wide shot	High	Tripod	00:20	Talking	She notices the freddo chocolate	4k resoution	Freddo chocolate bar
5	Park	Wide shot\Close up	High	Tripod	00:25	Talking and getting the basketball	After she eats it and gets energy	4k resoution	Freddo chocolate bar and basketball
6	Park	Close up	Straight	Tripod	00:30	Talking and the sounds of the basketball.	The girl retakes the shot and makes it	4k resoution	Basketball and a freddo chocolate bar

Radio and TV script

 Narrative: “ The Chadwell Heath Academy will be hosting a spectacular event tonight for the top 3 basketballers”

Narrative: “Jada Centin is practicing her straight shots into the hoop, will she be able to make it”

Narrative : “well then Jada Cetin did not make the hoop, this is a huge disappointment”

Narrative: “Jada definitely needs a energy booster, but how will she get that energy booster?”

Narrative: “well we have good news Jada Cetin has just found a purple surprise lying within the grass”

Narrative: “ what can that be?”

Actor: “ Freddos FROG?...”

Narrative: “ The bright shiny purple silky Freddos Frog will now save the day, sending through an outburst of energy through Jada’s Body”

Narrative: “ There she has it, the magnificent outburst of energy from freddos frog.. And she scores”

Narrative: “what’s stopping you? From this outburst of energy, now available worldwide”

Actor: If it wasn’t for freddos i would have not been able to score, Go and grab it now!

Ends: Treating out inner childhood

Storyboard

 

Amended Pitch For Final Idea

Print Advert

 

Radio Advert

 

Final pitch for my final idea/video +ref

 

Final Pitch For My Final Idea

Risk Assessment

  

Hazard	Risk Raitng	Controls
Tripping over basketball	Medium	Making sure that the basketball is not left out of control

Cast list

  

Role	Crew members
Actors	Yunus, Harleen, Meri and Fajar
Others	None

Crew list

 

Role	Crew members
Director	Raima
Camera operator	Yunus and Meri
Editor	Fajar and Yunus
Others	Yunus, Harleen, Meri and Fajar

 

Rationale for chosen Idea

 Rationale for The chosen Idea:

For my final idea, my chocolate bar will be found on the field where a tired basketballer grabs it and takes a bite into it, releasing an outburst of energy allowing them to score a goal straight. In the filming of my advert there will be different camera shots and it will focus on the tired basket baller and the chocolate bar and its Ingrediants. This will allow the audience to see what is going on and the Ingrediants of the chocolate bar and the energy that it releases, there will be voiceover through out my advert and music. The slogan will also be placed at the end of my advert.

Initial Idea

 My Initial Idea for the chocolate campaign

Idea Number 1: 

Storyline:  My storyline for my initial idea number 1 would be my cartoon frog design. I will be representing why my chocolate is designed to be a cartoon frog called 'Freddos'  I will also explain which target audience my chocolate bar attracts and the reasons behind it as well as a background history on my chocolate bar.

Representation:  Showing the audience who my chocolate bar is aimed for and why.

Conventions Tv Advert: The convention my Tv advert will have is music and voiceover as well as the logo of my chocolate bar and the official Cadbury logo.

Conventions Radio Advert: The conventions my Radio advert would have is music, voiceover and an introduction tune to my opening sequence.

Key messages and Approach: My key message and approach is to show my audience what audience it targets and the background history of Freddo and who is freddo. My aim is to also be able to explain and make the audience understand why my chocolate design attracts its certain target audience more than others.

Slogan:  Treating your inner childhood

Link between the Two Adverts: The link between the two advert is clear voice over between the radio and television advert and the same chocolate bar being represented,

Call to Action:  My call to action will be social media platforms and worldwide tv broadcasting platforms an example of this would be popular television channels, this is to grab the audiences attention.

 Idea Number 2:

storyline: In my second initial idea I will be representing the energy and the boost you get from one little bite of my chocolate bar and what it brings I will use basketball as a sport and the chocolate bar as the source of energy. 

Representations:  This initial idea represents what type of energy this small chocolate bar can give you, and the outcome of the energy.

Conventions Tv Advert: The convention my Tv advert will have is visuals, voice over, dialogue, music and the slogan.

Convention Radio Advert: The convention used in my Radio advert will be Music, Dialogue and voice over.

Key Message and Approach: My key message and approach is to show my audience its target and the energy you receive from snacking on my chocolate bar, the approach is to take a bite out of the small bar and release out and outburst of energy. 

Slogan: Treating your inner childhood

Link between the two adverts: Advert has a clear voice over to represent the energy that the chocolate bar gives its consumers, and their reaction to eating the chocolate bar.

Call to Action: My call to action will be social media platforms and worldwide tv broadcasting platforms an example of this would be popular television channels, this is to grab the audiences attention.

Idea Number 3:

Storyline: In my third initial idea, I will be representing the chocolate bars silky smooth taste and the audiences reaction to the chocolate bars silky smooth taste. I will have a school child be tired offing their work and then spot a freedom bar on the teachers desk and then go on a mission to steal the Freddos, once they have captured the Freddos they then take a bite showing how good the chocolate tastes. 

Representation: Showing the audience the taste and how scrumptious the taste is, and what reaction the taste gives and how it satisfys the consumer.

Conventions Tv Advert: The convention my Tv Advert will have is visuals, voiceover, dialogue, music and the slogan.

Conventions Radio advert: The convention my Radio advert will have is music, dialogue and voice over.

Key message and Approach: My key message and approach is to show my audience its target and the taste of my chocolate bar and how my chocolate bar satisfys its consumers.

Slogan: Treating your inner childhood

Link between the two adverts: Advert has a clear voice over to represent the taste that the chocolate bar represents and what the consumers will be consuming.

Call to action: My call to action will be social media platforms and worldwide tv broadcasting platforms an example of this would be popular television channels or in this case You tube adverts, to grab attention and encourage more views upon this.

Response to Client Brief

 Response to Client Brief

Demographics:

The chocolate I have chosen is the Cadbury Dairy Milk Freddo. The target audience for this chocolate that I have chosen is from the age 5-30, this is because the dairy milk freddo is a chocolate which is very appealing to children because of the packaging. The chocolate will be for both genders male and female as it is enjoyed by both genders, the reason why I have chosen this certain target audience is because I have conducted my research and found that most younger children love the Freddos chocolate bar because of how it is shaped and looks. The shape is appealing towards children because it is a fun sized shape which allows kids to have as a snack or an energy booster, the Freddos frog is a unique shaped chocolate which allows it to be rare and more different to other chocolates hence why more children are easily attracted towards it. The reason why I have chosen this particular chocolate is because it is rich in flavour and is made out of a smooth layer of dairy milk chocolate, it is also very popular since the 1930's. This chocolate bar has a synergy element mixed within it this is because Cadbury had collaborated with Mac Roberston's a company who was the founder and maker of Freddos Frogs, they then collaborated their chocolate frog to make the Dairy Milk Freddos Frog. This means that once my campaign is released the audience will learn that the chocolate is not just any ordinary chocolate and is actually a fun filled unique shaped chocolate made for everyone on the go, the audience will adore the rare Freddo Frog and learn more about the depths of how it was made and how it has been trending for so long since the 1930's, the audience will also get a depth of what Cadbury has to offer.

Conventions:

The Tv conventions that I will include are:

- Music - Music will be used to engage the audience into the Rythm so that they do not get bored of the advert.

- Visuals - I will present how the chocolate was founded and what it is made out of and how it has become a worldwide chocolate open to millions of people to snack on.

- The logo of the Chocolate - The logo of the chocolate will pop up in the middle of the advert and expose the name so that audience can be able to purchase the chocolate by remembering the name.

- The company's logo - The company's logo will pop up at the end of the advert reminding the audience that this product is a Cadbury product.

The Radio conventions that I will include are:

- Voice Over - The voice over will have my voice and it will be explaining what is happening in the exact moment in the advert.

- The sound/music - The sound/Music will be a way to get the audience's attention and make the advert seem more appealing than having a boring advert with no sound.

Industry Requirements:

My chocolate Freddo will be advertising for the chocolate industry. The chocolate industry is a huge industry to talk about and advertise and make it reach its target audience however my advert will be unique from others and catch the target audience's eyes. My advert will include some regulatory body work, and this is so that there is no misunderstanding in the advert and so that the advert is easy to understand. The regulatory body work allows us to see a rule between what is allowed and what is not allowed.

Medium:

The campaigns that I will be using for my campaign is Print advert, Tv advert and Radio. The mediums for my tv advert will be 25/30 seconds of duration, this 30/40 second will be me talking as a voiceover about what this product is and how it was founded and the date this product was released and just a background on the chocolate bar.

My experience:

In Marketing campaigning i am not experienced, however i have an experience of editing videos and using the camera to produce a piece of work

Location Recess

 Location Recess

What ideas do you have on where your going to film your advert?

- Green Screen

- Namco Fun scape Arcade

- Cinema ( Romford )

- Chadwell Heath building ( Canteen )

Why have you chosen these Locations and how does it help the audience relate to the chocolate bar:

Reason on my Locations:

- Filming inside a Green screen allows me to have access to changing my backgrounds and being able to stand in one position with perfect lighting to my choice, it allows me to work in a silent area or a perfect sounded area to my choice.

- Filming in the Arcade/ bowling area would be useful this is because the arcade is. children friendly place and it would allow me to be creative in my filming and the background would have children so that the audience would be able to tell that this chocolate bar is aimed towards children.

-Filming in a cinema is a great way to get me creative and be able to show that my chocolate bar is a quick on the go to snack and can come in cinema sack boxes for young children to be able to snack on while watching their movies, this is so that they are happy throughout their movie.

- Filming in the school canteen is also a way to show that young teenagers may also be for of this chocolate as a quick snack during break or many teachers may also want quick energy boost before teaching their next lesson.

What are the differences the locations that make the chocolate bar advert?

- All my locations intended to target the same type of audience however my indoor location aims to attract adult audience members as well.

- 3 of my locations are outdoor locations and 1 of my locations are held in a school indoors.

- Each one of my locations will have a different approach and bye creative in its own way.

- The inner location will be better in my opinion, this is because the canteen would be very quite during lessons and not so loud. However the outdoor location will be loud and the noise levels might not be able to be controlled.

- Each location has a different meaning and different approach.

What is your final ideal location to film this chocolate bar advert:

- My final ideal location to film my chocolate bar advert would be in the school using a green screen this is because I can change the background and control both the lighting and the sound by using the green screen, my recording will also be almost perfect.

History of the Freddo Cadbury Dairy Milk chocolate Bar

 History of the Freddo Cadbury Chocolate Bar

What product have I chosen and why?

The product that I have chosen to produce for the adverts for the Tv and radio is the Cadbury Dairy milk Freddo chocolate bar, I have chosen this product because this chocolate bar has been around since the 1930's it is also unique in shape. This product has an element of synergy, it is mixed within Cadbury and a company called Mac Robertsons.

When did Cadbury first launch the product?

The Cadburys Freddo was first launched in 1930 by Harry Melbourne. Harry Melbourne was an employee for Mac Robertsons and in 1967, Mac Roberston's was sold to Cadbury. Which then lead to Freddo's Frog being incorporated into its own product range, the chocolate was originally only sold in Australia, however later on was introduced to other markets. 

Who do you think is the audience for the product?

I think the product is targeted towards anyone from the age of 3+ this is because, the chocolate bar is a cartoon chocolate frog, and it has more of a chance to attract a child than an adult. The chocolate is designed in a cartoon frog mould and is made out of pure dairy milk chocolate which can be eaten by anybody above the age of 3+ which have teeth, this bar is a very small bar and can be eaten as a quick snack.

Describe the Packaging:

The Freddo's chocolate bar packaging is a vibrant purple packaging which has the cartoon frog on it, this vibrant purple packaging has a bright green two eyed frog, the packaging also has a bold red label which quotes 'Freddo'. The synergy can be seen through the collaboration of the Mac Roberston's design and Cadbury. The packaging is strong in colour and can easily attract younger audience with the picture of the green frog.

An Example of an old advertisement campaign:

 

Analyse the Advert.

Description of Packaging:

The package of the Freddos frog is a very simple, basic and bland packaging. This advert was made in 1986, which means this advert is very old compared to the adverts nowadays. This also means that the packaging shown in this advert would have also been old, the packaging shown in the advert is very bland, the colours used in the packaging are simple colours such as blue,white,green and red. Each packaging represents a different flavour and example of this would be the green packaging representing the flavour peppermint, the current trending freddos are not flavoured and are just made out of pure dairy milk chocolate.

Slogan:

The slogan quotes "Freddo flavours are fun". This slogan has been quoted because in the advert made in 1986 the freddos are flavoured and each packaging has a different colour which represents a different flavour, hence why the slogan was quoted ' Freddo flavours are fun', this allows the audience to know that the product has more to offer than just a simple frog shaped chocolate.

Luxury? On the go? Everyday?

This Freddos chocolate bar can be an everyday on the go bar, this is because the chocolate bar is small in size and can be eaten as a snack or a quick energy boost throughout the day. The flavours are simple and have a lot to offer in taste, this chocolate bar can attract more customers due to the multiple flavours.

Potential Target Audience?

 In my opinion the Freddos chocolate bar is for everyone and can be eaten as a snack or an energy boost. This chocolate is a simple elegant chocolate it is not too luxurious. The chocolate bar is aimed towards children, this is because the packaging of the chocolate bar contains a bright green cartoon frog, and this frog would attract children as it is funny and childish. The chocolate bar has a sweet dairy milk taste and is not filled with anything inside but a smooth dairy milk consistency just as the rest of the chocolate bar.

What ideas might you use to keep the brand consistency?

To keep up the brand consistency, I will use vibrant colours and attractive posters or prizes to be able to win at the end of my advert. This is because my chocolate targets children as their audience and this will be a way more children want to buy the chocolate if they see that they win something when purchasing the chocolate bar. I will be changing the complete advert as it is an old advert and it needs an updated change with more colour and more appealing scenery.