Initial Idea

 My Initial Idea for the chocolate campaign

Idea Number 1: 

Storyline:  My storyline for my initial idea number 1 would be my cartoon frog design. I will be representing why my chocolate is designed to be a cartoon frog called 'Freddos'  I will also explain which target audience my chocolate bar attracts and the reasons behind it as well as a background history on my chocolate bar.

Representation:  Showing the audience who my chocolate bar is aimed for and why.

Conventions Tv Advert: The convention my Tv advert will have is music and voiceover as well as the logo of my chocolate bar and the official Cadbury logo.

Conventions Radio Advert: The conventions my Radio advert would have is music, voiceover and an introduction tune to my opening sequence.

Key messages and Approach: My key message and approach is to show my audience what audience it targets and the background history of Freddo and who is freddo. My aim is to also be able to explain and make the audience understand why my chocolate design attracts its certain target audience more than others.

Slogan:  Treating your inner childhood

Link between the Two Adverts: The link between the two advert is clear voice over between the radio and television advert and the same chocolate bar being represented,

Call to Action:  My call to action will be social media platforms and worldwide tv broadcasting platforms an example of this would be popular television channels, this is to grab the audiences attention.

 Idea Number 2:

storyline: In my second initial idea I will be representing the energy and the boost you get from one little bite of my chocolate bar and what it brings I will use basketball as a sport and the chocolate bar as the source of energy. 

Representations:  This initial idea represents what type of energy this small chocolate bar can give you, and the outcome of the energy.

Conventions Tv Advert: The convention my Tv advert will have is visuals, voice over, dialogue, music and the slogan.

Convention Radio Advert: The convention used in my Radio advert will be Music, Dialogue and voice over.

Key Message and Approach: My key message and approach is to show my audience its target and the energy you receive from snacking on my chocolate bar, the approach is to take a bite out of the small bar and release out and outburst of energy. 

Slogan: Treating your inner childhood

Link between the two adverts: Advert has a clear voice over to represent the energy that the chocolate bar gives its consumers, and their reaction to eating the chocolate bar.

Call to Action: My call to action will be social media platforms and worldwide tv broadcasting platforms an example of this would be popular television channels, this is to grab the audiences attention.

Idea Number 3:

Storyline: In my third initial idea, I will be representing the chocolate bars silky smooth taste and the audiences reaction to the chocolate bars silky smooth taste. I will have a school child be tired offing their work and then spot a freedom bar on the teachers desk and then go on a mission to steal the Freddos, once they have captured the Freddos they then take a bite showing how good the chocolate tastes. 

Representation: Showing the audience the taste and how scrumptious the taste is, and what reaction the taste gives and how it satisfys the consumer.

Conventions Tv Advert: The convention my Tv Advert will have is visuals, voiceover, dialogue, music and the slogan.

Conventions Radio advert: The convention my Radio advert will have is music, dialogue and voice over.

Key message and Approach: My key message and approach is to show my audience its target and the taste of my chocolate bar and how my chocolate bar satisfys its consumers.

Slogan: Treating your inner childhood

Link between the two adverts: Advert has a clear voice over to represent the taste that the chocolate bar represents and what the consumers will be consuming.

Call to action: My call to action will be social media platforms and worldwide tv broadcasting platforms an example of this would be popular television channels or in this case You tube adverts, to grab attention and encourage more views upon this.