Response to Client Brief

 Response to Client Brief

Demographics:

The chocolate I have chosen is the Cadbury Dairy Milk Freddo. The target audience for this chocolate that I have chosen is from the age 5-30, this is because the dairy milk freddo is a chocolate which is very appealing to children because of the packaging. The chocolate will be for both genders male and female as it is enjoyed by both genders, the reason why I have chosen this certain target audience is because I have conducted my research and found that most younger children love the Freddos chocolate bar because of how it is shaped and looks. The shape is appealing towards children because it is a fun sized shape which allows kids to have as a snack or an energy booster, the Freddos frog is a unique shaped chocolate which allows it to be rare and more different to other chocolates hence why more children are easily attracted towards it. The reason why I have chosen this particular chocolate is because it is rich in flavour and is made out of a smooth layer of dairy milk chocolate, it is also very popular since the 1930's. This chocolate bar has a synergy element mixed within it this is because Cadbury had collaborated with Mac Roberston's a company who was the founder and maker of Freddos Frogs, they then collaborated their chocolate frog to make the Dairy Milk Freddos Frog. This means that once my campaign is released the audience will learn that the chocolate is not just any ordinary chocolate and is actually a fun filled unique shaped chocolate made for everyone on the go, the audience will adore the rare Freddo Frog and learn more about the depths of how it was made and how it has been trending for so long since the 1930's, the audience will also get a depth of what Cadbury has to offer.

Conventions:

The Tv conventions that I will include are:

- Music - Music will be used to engage the audience into the Rythm so that they do not get bored of the advert.

- Visuals - I will present how the chocolate was founded and what it is made out of and how it has become a worldwide chocolate open to millions of people to snack on.

- The logo of the Chocolate - The logo of the chocolate will pop up in the middle of the advert and expose the name so that audience can be able to purchase the chocolate by remembering the name.

- The company's logo - The company's logo will pop up at the end of the advert reminding the audience that this product is a Cadbury product.

The Radio conventions that I will include are:

- Voice Over - The voice over will have my voice and it will be explaining what is happening in the exact moment in the advert.

- The sound/music - The sound/Music will be a way to get the audience's attention and make the advert seem more appealing than having a boring advert with no sound.

Industry Requirements:

My chocolate Freddo will be advertising for the chocolate industry. The chocolate industry is a huge industry to talk about and advertise and make it reach its target audience however my advert will be unique from others and catch the target audience's eyes. My advert will include some regulatory body work, and this is so that there is no misunderstanding in the advert and so that the advert is easy to understand. The regulatory body work allows us to see a rule between what is allowed and what is not allowed.

Medium:

The campaigns that I will be using for my campaign is Print advert, Tv advert and Radio. The mediums for my tv advert will be 25/30 seconds of duration, this 30/40 second will be me talking as a voiceover about what this product is and how it was founded and the date this product was released and just a background on the chocolate bar.

My experience:

In Marketing campaigning i am not experienced, however i have an experience of editing videos and using the camera to produce a piece of work