Legal and ethical considerations in my final pitch

Evaluation

SWOT of initial ideas

TV Advert

 

Shooting script

 

Shot No.	Location	Shot type	Angle	Movement	Duration	Sound notes	Description of Action & Character Notes	Graphics & Supers	Location & prop notes
1	Park	Close up	straight	Tripod	00:05	Sounds of the basketball and heavy breathing from frustration	Girl playing with the basketball	4k resolution	Basketball
2	Park	Close up	Straight	Tripod	00:10	Sounds of the basketball and heavy breathing from frustration	Girl makes the shot and misses	4k resolution	Basketball
3	Park	Mid shot	Straight	Tripod	00:15	Huffing in irritation Opening of drink	The girl takes a seat and takes a drink	4k resolution	Basketball and drink
4	Park	Wide shot	High	Tripod	00:20	Talking	She notices the freddo chocolate	4k resoution	Freddo chocolate bar
5	Park	Wide shot\Close up	High	Tripod	00:25	Talking and getting the basketball	After she eats it and gets energy	4k resoution	Freddo chocolate bar and basketball
6	Park	Close up	Straight	Tripod	00:30	Talking and the sounds of the basketball.	The girl retakes the shot and makes it	4k resoution	Basketball and a freddo chocolate bar

Radio and TV script

 Narrative: “ The Chadwell Heath Academy will be hosting a spectacular event tonight for the top 3 basketballers”

Narrative: “Jada Centin is practicing her straight shots into the hoop, will she be able to make it”

Narrative : “well then Jada Cetin did not make the hoop, this is a huge disappointment”

Narrative: “Jada definitely needs a energy booster, but how will she get that energy booster?”

Narrative: “well we have good news Jada Cetin has just found a purple surprise lying within the grass”

Narrative: “ what can that be?”

Actor: “ Freddos FROG?...”

Narrative: “ The bright shiny purple silky Freddos Frog will now save the day, sending through an outburst of energy through Jada’s Body”

Narrative: “ There she has it, the magnificent outburst of energy from freddos frog.. And she scores”

Narrative: “what’s stopping you? From this outburst of energy, now available worldwide”

Actor: If it wasn’t for freddos i would have not been able to score, Go and grab it now!

Ends: Treating out inner childhood

Storyboard

 

Amended Pitch For Final Idea

Print Advert

 

Radio Advert

 

Final pitch for my final idea/video +ref

 

Final Pitch For My Final Idea

Risk Assessment

  

Hazard	Risk Raitng	Controls
Tripping over basketball	Medium	Making sure that the basketball is not left out of control

Cast list

  

Role	Crew members
Actors	Yunus, Harleen, Meri and Fajar
Others	None

Crew list

 

Role	Crew members
Director	Raima
Camera operator	Yunus and Meri
Editor	Fajar and Yunus
Others	Yunus, Harleen, Meri and Fajar

 

Rationale for chosen Idea

 Rationale for The chosen Idea:

For my final idea, my chocolate bar will be found on the field where a tired basketballer grabs it and takes a bite into it, releasing an outburst of energy allowing them to score a goal straight. In the filming of my advert there will be different camera shots and it will focus on the tired basket baller and the chocolate bar and its Ingrediants. This will allow the audience to see what is going on and the Ingrediants of the chocolate bar and the energy that it releases, there will be voiceover through out my advert and music. The slogan will also be placed at the end of my advert.

Initial Idea

 My Initial Idea for the chocolate campaign

Idea Number 1: 

Storyline:  My storyline for my initial idea number 1 would be my cartoon frog design. I will be representing why my chocolate is designed to be a cartoon frog called 'Freddos'  I will also explain which target audience my chocolate bar attracts and the reasons behind it as well as a background history on my chocolate bar.

Representation:  Showing the audience who my chocolate bar is aimed for and why.

Conventions Tv Advert: The convention my Tv advert will have is music and voiceover as well as the logo of my chocolate bar and the official Cadbury logo.

Conventions Radio Advert: The conventions my Radio advert would have is music, voiceover and an introduction tune to my opening sequence.

Key messages and Approach: My key message and approach is to show my audience what audience it targets and the background history of Freddo and who is freddo. My aim is to also be able to explain and make the audience understand why my chocolate design attracts its certain target audience more than others.

Slogan:  Treating your inner childhood

Link between the Two Adverts: The link between the two advert is clear voice over between the radio and television advert and the same chocolate bar being represented,

Call to Action:  My call to action will be social media platforms and worldwide tv broadcasting platforms an example of this would be popular television channels, this is to grab the audiences attention.

 Idea Number 2:

storyline: In my second initial idea I will be representing the energy and the boost you get from one little bite of my chocolate bar and what it brings I will use basketball as a sport and the chocolate bar as the source of energy. 

Representations:  This initial idea represents what type of energy this small chocolate bar can give you, and the outcome of the energy.

Conventions Tv Advert: The convention my Tv advert will have is visuals, voice over, dialogue, music and the slogan.

Convention Radio Advert: The convention used in my Radio advert will be Music, Dialogue and voice over.

Key Message and Approach: My key message and approach is to show my audience its target and the energy you receive from snacking on my chocolate bar, the approach is to take a bite out of the small bar and release out and outburst of energy. 

Slogan: Treating your inner childhood

Link between the two adverts: Advert has a clear voice over to represent the energy that the chocolate bar gives its consumers, and their reaction to eating the chocolate bar.

Call to Action: My call to action will be social media platforms and worldwide tv broadcasting platforms an example of this would be popular television channels, this is to grab the audiences attention.

Idea Number 3:

Storyline: In my third initial idea, I will be representing the chocolate bars silky smooth taste and the audiences reaction to the chocolate bars silky smooth taste. I will have a school child be tired offing their work and then spot a freedom bar on the teachers desk and then go on a mission to steal the Freddos, once they have captured the Freddos they then take a bite showing how good the chocolate tastes. 

Representation: Showing the audience the taste and how scrumptious the taste is, and what reaction the taste gives and how it satisfys the consumer.

Conventions Tv Advert: The convention my Tv Advert will have is visuals, voiceover, dialogue, music and the slogan.

Conventions Radio advert: The convention my Radio advert will have is music, dialogue and voice over.

Key message and Approach: My key message and approach is to show my audience its target and the taste of my chocolate bar and how my chocolate bar satisfys its consumers.

Slogan: Treating your inner childhood

Link between the two adverts: Advert has a clear voice over to represent the taste that the chocolate bar represents and what the consumers will be consuming.

Call to action: My call to action will be social media platforms and worldwide tv broadcasting platforms an example of this would be popular television channels or in this case You tube adverts, to grab attention and encourage more views upon this.