Unit 20 - P1
What is an advert?
An advert is digital way of introducing a new media product, adverts are now more common than ever due to the development of technology. Adverts are a quick and easy way to get a response of the product so that improvements can be made before the product is released.
What is the advertising campaign?
Advertising campaigns are a series of advertisement messages that share the same idea and theme which link to marketing communication.
What different mediums can adverts appear in?
The different types of mediums that an advert can appear in are industries such as film, television and radio, print and publishing, web and online technologies.
What is the main purpose of an advert?
The main purpose of an advert is to help companies reach their objective and increase their revenue. An advert's main purpose is also to get a response out of the audience so that if there are any major backlashes or criticism made about the product the company can add changes and make changes to the product before releasing, he product.
An example of an advert
This advert is a good example this is because the advert contains vibrant colours and multiple factors of how the cholate is made and produced. The advert gets a wide range of audiences however it is mainly targeted at children, the company have successfully managed to attract their audiences through a wide range of colours and actions an example of this would be in the trailer we can see that the two workers jump on the cholate bar as it goes flying into the screen making the audience jump back or even have a little giggle.
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